Navigating Uncertainty with Strategic Clarity: Twist Bioscience Case Study

How can biopharma communicators drive real business progress when the world seems to shift every five minutes? I explored this — and more — with Angela Bitting, Senior Vice President, Corporate Affairs and Chief Corporate Responsibility Officer, Twist Bioscience during our fireside chat at last week’s Fierce Engage conference.

In a time when it feels like everyone is operating in reactive mode, I wanted her real-world take on staying strategic amid the noise. Here are a few standout insights:

1) Making Decisions in Uncertain Times

Twist anchors tough calls around its mission and vision — “we work in service of customers who are changing the world for the better.” This north star brings focus and clarity when things get complex.

2) Keeping Her Leadership Informed and Aligned

A living document updated in real time — Twist’s “command central” — keeps global leadership and manufacturing teams in sync with real-time regulatory and policy updates.

3) Twist’s Channel Strategy – Any Adjustments?

External channels remain steady. Internally, they’re doubling down — prioritizing proactive comms to get ahead of any latent concerns.

4) Boosting Employee Morale

Frequent in-person, AMA-style town halls with Twist’s CEO helps maintain transparency and trust across global teams.

And her #1 piece of advice for biocommunicators, regardless of role or tenure? Read below!

If you’d like to discuss these insights further, I’m happy to chat. Email me at mkiernan@waterhousebrands.com.