The “See Life.” campaign conveyed the potential impact Adverum’s gene therapies could deliver through functional cures that could restore vision and prevent blindness.
A comprehensive visual system was developed that defined color usage, typography and photographic style to lay the foundation to tell the brand’s story.
An employer brand strategy helped illustrate the employee value proposition for both current and prospective employees.
A photoshoot at the Adverum headquarters captured the everyday life of employees.
The redesigned corporate website further enhanced the campaign through campaign imagery that illustrated how Adverum’s therapies could help patients live their lives more fully – in vision, action and expression.
Adverum’s revamped intranet was coined “Vista,” with a proprietary wordmark that worked synergistically with its corporate brand identity.