Internal and external brand activation for an ocular gene therapy leader.
Our challenge and opportunity
Following our ALIGN Methodology, Waterhouse completed a market assessment and qualitative interviews to understand the competitive landscape and perspectives of key stakeholders. Outputs of this analysis informed Waterhouse’s recommendation to Adverum: lean in on its lead pipeline asset and indications with a singular focus as an ocular gene therapy company.
Messaging development
Employer brand development
Visual system expansion
Corporate website
Intranet platform branding, design support and content development
Executive thought leadership
Brand imagery library
The “See Life.” campaign conveyed the potential impact Adverum’s gene therapies could deliver through functional cures that could restore vision and prevent blindness.
A comprehensive visual system was developed that defined color usage, typography and photographic style to lay the foundation to tell the brand’s story.
An employer brand strategy helped illustrate the employee value proposition for both current and prospective employees.
A photoshoot at the Adverum headquarters captured the everyday life of employees.
The redesigned corporate website further enhanced the campaign through campaign imagery that illustrated how Adverum’s therapies could help patients live their lives more fully – in vision, action and expression.
Adverum’s revamped intranet was coined “Vista,” with a proprietary wordmark that worked synergistically with its corporate brand identity.
