Positioning the category creator for CAR T cells for autoimmune disease.
Our challenge and opportunity
Waterhouse was charged with establishing the company as the category creator and leader in their nascent category, CAR T cells for autoimmune disease.
Core values and behaviors development and activation
Visual identity and brand system
Medical illustration
Corporate website
Social media assets and graphic support
Brand imagery library
The company’s new logo featured the “Kyverna compass,” which emphasized the aim of their therapies: to target and modulate the underlying causes of autoimmune diseases.
Three corporate values developed as part of the company’s employer brand strategy captured the company’s unique approach to collaboration.
Photography provided an insider view of the company’s lab and office culture and aligned all leadership headshots around a consistent photo style.
A redesigned corporate website, including custom medical illustrations, positioned the company’s innovation, leadership role and the market opportunity of Kyverna’s potentially game-changing therapies.
LinkedIn assets helped raise the visibility of corporate milestones, open roles, employee updates and other company news.
