Making the most of your medical meetings in the absence of data 

The last tranche of 2024 medical meetings kicked off this week with PAINWeek, wrapping with Cell Bio in mid-December. Over the next four months, nearly 50 conferences will take place between the US and Europe, providing fertile ground for advancing your biotech company’s reputation with attendees. Yet for every company slated to present the latest and greatest data, many more will attend in the midst of a data dry spell. During these times, when there’s truly nothing new and notable to say, how can your company continue to build awareness and momentum? Our top recommendations are below.
Looking for a thought partner to shape the conversation at your late 2024 medical meetings? Reach out to Waterhouse.

1) Advance executive thought leadership 

Review abstracts for conference themes and offer up your chief corporate thought leader to trade outlets, podcasts and conference influencers previewing the event 

2) Participate in relevant conversations 

Develop key messages around expected activity from your competitors and peers, weighing in publicly with your distinct point-of-view as their news emerges 

3) Generate awareness through a sponsorship 

Take advantage of the myriad conference sponsorship options available to insert your company’s brand into the conference ecosystem (at ASH, you can even get your logo on the 20-minute Power Nap pods!) 

4) Deepen advocacy connections

Use meetings as an opportunity to meet with patient organizations, understand their needs and identify ways your company can support their efforts