We’ve been in your shoes. Our experience working with and for industry leading healthcare companies and premier agencies gives us a competitive edge when helping clients build corporate reputation, shape employee experiences and introduce game-changing products to market.
Our team works independently and collaboratively with our Marin County, CA office overlooking the water as our hub of inspiration.
Kim founded Waterhouse in 2017 to bring her passion for brand strategy, culture-building and corporate communications together into an integrated service offering to help life sciences companies become extraordinary brands. Using her exclusive ALIGN Methodology to spark organizational inquiry, analysis, positioning and planning, Kim helps executives translate their aspirations into high-impact brands and employee experiences. Her work includes the full integrated mix of advertising, digital and communications programs, and becomes the guiding force for defining culture and driving business performance.
Kim brings 30 years of in-house and agency experience working across healthcare, biotech, medical device, personalized medicine and information technology sectors. Prior to launching Waterhouse, she was Managing Director of Real Chemistry (formerly W2O Group), a multi-national agency where she led business design, brand strategy and market positioning efforts for emerging companies. During her career, Kim held executive positions in corporate communications and investor relations at Tercica and McKesson, as well as senior communications roles at Chiron (now Novartis) and Heartport. Over the past decade, Kim has worked with a broad range of companies orchestrating corporate brand and product launch initiatives, including Adamas, Adverum, BioMarin, Cerus Corporation, Exelixis, Gilead, Nurix, Vaxcyte, The Column Group, Nuelle, Tethys Biosciences, RocketFuel, Meteor and Omada Health.
Kim began her agency career in Hill & Knowlton/New England’s biosciences division following time as an associate producer at WPRI-TV, the ABC news affiliate in Providence, Rhode Island. Kim earned her BA in English/Writing Communications from UMass, Dartmouth.
David is a life sciences agency leader who thrives on helping his clients communicate in creative, compelling and effective ways. At Waterhouse, he champions the client experience, ensuring satisfaction and success at every level.
David’s experience includes serving as the account lead on 6 pharmaceutical drug launches and leading the development of numerous disease state education campaigns for physician and patient communities. He and his clients have won numerous industry awards, including Webbys, MM&M, and DTC Nationals. His rare disease launch of Tavneos® with ChemoCentryx (now Amgen) was recognized as a finalist for the best drug launch of 2021.
Prior to Waterhouse, David worked at global agency Havas, where he spent nearly a decade in positions of increasing responsibility, most recently as Executive Director, Account Management. In this role, he oversaw numerous flagship accounts and brand engagements with companies, including BioMarin, Genentech, Sanofi and AbbVie. Prior to Havas, David oversaw the West Coast operations of Compass Healthcare Marketers, supporting clients such as Corcept, Raptor Therapeutics (now Amgen) and Upsher-Smith Laboratories. Before that, he spent nine years at Zoomedia, ascending to Chief Operations Officer and leading accounts across non-profit (The Epilepsy Foundation, Multiple Myeloma Research Foundation, Parkinson’s Disease Foundation) and corporate branding/communications (Gilead, Medtronic, ArthroCare, ARIAD, Cytokinetics, InterMune, Dendreon, amongst others).
With a passion for healthcare and rare disease, David sits on the National PKU Alliance (NPKUA) Board of Directors. In his free time, David can often be found competing on the tennis courts across the San Francisco Bay Area.
As founding head of Client Services at Waterhouse, Meredith joined CEO and Founder Kim Kraemer in 2017 to help build the agency and scale her vision to create high-impact brands and employee experiences for mission-driven healthcare companies. Today, as the Managing Director, Brand Experience, Meredith is Waterhouse’s in-house subject matter expert on corporate and employer brand strategy and activation. Approaching every engagement from a brand-first mindset, her specialties include positioning businesses, products, and initiatives for launch/relaunch; synthesizing customer, competitive and market insights into meaningful brand narratives and experiences; and helping her clients create and implement successful employee engagement marketing and communications programs.
Prior to Waterhouse Brands, Meredith spent several years leading integrated marketing and brand strategy engagements for companies of all stages and sizes at Real Chemistry (formerly W2O Group), one of the largest independent healthcare communications and marketing firms.
Current and past clients include Adverum, BioMarin, Cardinal Health, Cerus Corporation, Exelixis, GBT, Intuitive Surgical, Kyverna, MyoKardia, Nurix, Pardes Biosciences, Principia BioPharma, Proteus Digital Health, Resilience, Twist Bioscience and Vaxcyte. Prior to healthcare marketing, Meredith spent the first tranche of her career in communications and fundraising roles in the non-profit sector, raising nearly $25 million for organizations like Lincoln Center for the Performing Arts, Inc. and New York’s The Fresh Air Fund.
Meredith holds an MBA from the Haas School of Business at UC Berkeley and is a phi beta kappa graduate of UCLA. In her spare time, she enjoys listening to musicals, riding her Peloton, reading The New York Times and dance parties with her husband and two young children.
Ben is a design and technology leader with a focus on crafting 360-degree brand and digital experiences across consumer and B2B audiences. He joined Waterhouse from digital health boutique agency Mito Pop, where he led the agency’s strategic, creative and technical development for emerging biotech and Medtech brands.
Throughout his 26-year career, Ben has worked for some of the world’s leading agencies and product companies – including Havas, Epsilon, Y Media Labs, Zoomedia, Apple and DocuSign – leading cross-functional teams in the development of branding campaigns, enterprise-grade websites and applications, and direct response programs that have touched the lives of millions.
His portfolio includes breakthrough creative and product launches for global life science brands: Research Kit for Apple Health, Zio for iRhythm, Ocrevus and the HER2 franchise for Genentech, Endeavor for Medtronic, Norditropin for Novo Nordisk, Kuvan for BioMarin. He is a recognized thought leader in digital health with expertise across strategy, UX, design and technical development.
Ben got his start in the U.S. Marine Corps, serving with a helicopter squadron in the first Gulf War but pivoted to fine art after his enlistment, studying printmaking and art history at Sonoma State University, where he discovered his love for design and technology as the springboard for his career. An East Coast native, Ben shunned the cold winters and humid summers for the Bay Area decades ago and is now an avid Giants fan and father of two highly-creative daughters.
At Waterhouse, Paula is an enterprise account lead who spearheads all aspects of program strategy and activation to drive the success of her matrixed client teams. She brings over a decade of in-house and agency healthcare experience leading strategic marketing and communications programs. At Waterhouse, she serves as an extension of our clients, helping our team deliver above and beyond. Paula loves translating complex concepts into compelling narratives and believes decisions should always be data-driven. From standing up corporate marketing strategies to designing integrated campaigns and measuring and improving ROI, Paula’s objective is to ensure Waterhouse clients receive high-caliber service that drives results – for them, their teams, and their businesses.
Paula has both corporate and product experience, as well as both external and internal communications. Before Waterhouse, she led product marketing and go-to-market at health tech Aetion; she wore many hats in her start-up experience, including serving in an internal communications function where she spearheaded employee rallies and all-hands meetings. Prior to Aetion, Paula was at Real Chemistry (formerly W2O Group), where she partnered closely with healthcare clients to tell their stories – externally and internally – be it corporate and product communications, branding and positioning, or digital marketing and analytics.
A scientist by training, Paula earned a BS in Biology from the University of California – San Diego. She has been twice-published for her research in circadian rhythms and bipolar disorder at the UCSD School of Medicine.
When away from the computer, Paula seeks out new hiking trails with her husband and two rescue dogs.
As Waterhouse’s lead for all things finance and operations, Brett oversees our day-to-day efforts to ensure the team works effectively by instilling operating best practices across all aspects of the business, from financial affairs and systems optimization to account and personnel management.
Throughout his career, Brett has supported clients across various sectors, including healthcare, creative agencies, media sales, real estate and public accounting. He most recently spent seven years as a finance manager at content agency Portal A, supporting back-end business operations across areas as diverse as finance, operations, production, HR and culture.
Brett holds a BA in Organizational Management from the University of Minnesota, Duluth, and a Master’s in Organization and Leadership from the University of San Francisco. Beyond his studies and work, Brett enjoys DIY projects around the house, working on classic cars, hiking, baking and dog training.
Beth is an Account Director at Waterhouse, guiding the delivery of integrated brand, marketing and communications strategies for Waterhouse clients. With over 15 years of experience in marketing and healthcare, Beth has been on both the client and agency side, honing her integrated marketing capabilities and instincts on how to support a client and set a broader team up for success. Most recently, she was with Havas San Francisco, where she served as a key contributor and strategic counselor across firm clients and managed a large-scale pharmaceutical product launch.
Prior to her time at Havas, Beth worked in health systems large and small, including El Camino Hospital and MarinHealth. While at MarinHealth, she developed and led internal communication efforts and an employee recognition program. She was also instrumental in rebranding the organization, managing the build of the health system’s new website, and the internal roll-out to the hospital community, including launching its intranet.
Beth holds a BA in Public Relations and English Writing from Heidelberg University. When she’s not working, she loves traveling, dancing, playing sports and being outdoors!
With a keen interest in art and typography, Dan learned his craft at Maine College of Art and Fashion Institute of Technology. Since graduating over 25 years ago, Dan has enjoyed helping clients solve complicated business problems through strategic branding and design.
After years of working with classic New York brands such as Condé Nast, Robert Miller Gallery, Pace Gallery and the Manhattan School of Music, Dan’s love of the city led him to the role of Creative Director, Marketing at New York magazine. It was a true delight to be there as this iconic brand created an early leadership position in the digital world of 24-hour coverage and branded content. Leveraging his marketing and design experience, Dan then worked as a Design Director at Interbrand New York, working with global brands such as Covidien (formerly Tyco Healthcare), Xerox, GE, and BNY Mellon.
As the Senior Partner and Creative Director at Tenet Partners, Dan worked with great brands, including IBM, Smithsonian Libraries, CFA Institute, John Deere and The Institute of Culinary Education. While at Tenet, Dan’s work was featured in a variety of design competitions, including Graphis and Print magazine.
With a focus on healthcare, non-profits and finance, Dan has recently worked with Exelixis, Vaxcyte, Medtronic, Quil Health, Independence Blue Cross, Comcast, Harman, Atlantic Fellows, Food Rescue US and Broadridge Financial Solutions.
Adrienne is a results-driven brand marketer and Senior Account Manager at Waterhouse, specializing in driving impactful digital communications strategies and overseeing end-to-end project management. Adrienne’s expertise lies in translating complex concepts into compelling narratives, ensuring brands stand out in today’s digital landscape. With a keen eye for detail and a focus on exceptional account service, Adrienne strives to build strong client relationships while exceeding expectations.
Prior to joining Waterhouse, Adrienne launched social media, thought leadership, and website projects at Evoke Canale (formerly Canale Communications). With a background intersecting science and communications, she received an Excellence in Teaching award during her undergraduate studies at the University of California, San Diego, where she taught human physiology courses. Combining her experience in research, teaching, and interdisciplinary science, Adrienne transitioned into the strategic communications field in 2020, seamlessly connecting the dots between biotech and branding.
Adrienne loves any time she can spend outdoors. In her spare time, you’ll likely find her surfing, playing volleyball, or happily consuming podcasts on a long run.
Current and former clients include Exelixis, Nurix, Kyverna, Synthekine, Imago Biosciences and Prothena Biosciences.
Becca is a scientist by training and communicator by trade who has enjoyed a successful career leading science and health communications at various biotech and life science companies. Her work involves the intersection of health, medicine, science and storytelling—she’s fueled by her passion for crafting scientific stories and building world-changing life science brands. Becca brings a unique background and perspective to the Waterhouse team and is thrilled to apply her in-house expertise to client services.
In her last role, she led communications at Biobot Analytics, translating the complex science of wastewater-based epidemiology through content, social media and public relations strategies. Becca previously worked at Seed Health, where she built their Science Care team and Science Communications platform, educating their internal and external community about the invisible world of microbes.
Becca received her BS in Biology from George Washington University and her MS in Ecology and Evolutionary Biology from the University of California, Los Angeles, where she specialized in Evolutionary Medicine. She also spent two years in clinical roles, conducting emergency medicine and trauma research at UAB Hospital and providing patient care in outpatient clinics at Children’s of Alabama.
In her spare time you can find her in the ceramics studio or exploring beautiful California with her partner and two wonderful rescue pups.
As a Waterhouse Account Manager, Karen collaborates closely with clients and project leads to develop and execute engaging marketing and communication projects. She is passionate about helping brands find their voice and identity to connect with their most relevant stakeholders.
Karen joined Waterhouse from Google, where she served as a Platforms Solutions Specialist – supporting top advertisers utilizing the Google Marketing Platform (GMP). In this role, she worked with account executives, advertising agencies, and global brands to address client challenges that impacted marketing and programmatic media campaigns.
She previously worked in the public relations industry as an Account Associate at Real Chemistry (formerly W2O Group). In this role, she developed communication materials, coordinated major client announcements and managed media relations for small to mid-sized healthcare companies. Her former clients include Dermira, Genomic Health, Global Blood Therapeutics and Profusa.
Karen graduated from the University of California, Santa Barbara in 2018 with a BA in Communication and a minor in Professional Writing. In her free time, Karen enjoys taking dance classes and attending live theater and concert performances around the Bay Area.
As a designer for Waterhouse Brands, Cathryn plays a leading role in nurturing our firm’s thriving culture of creativity. A key thought partner to our account team members, Cathryn regularly helps inspire and advance how Waterhouse uses design to meet the needs of our clients in groundbreaking ways. Cathryn’s design expertise is broad and deep, with favorite projects including visual system development, video, social media assets, presentation design and website transformation. Current and former clients include Exelixis, Vaxcyte, Kyverna, Adverum and the Parker Institute for Cancer Immunotherapy.
Cathryn is a graduate of the Academy of Art in San Francisco. In her earlier career, she worked in food photography and the e-commerce industry, specializing in email campaigns, packaging and print design.
When not at work, Cathryn enjoys pottery, planting herbs and spending time outside working in her yard.
Waterhouse’s strategic advisory board is comprised of seasoned executives handpicked for their life sciences, agency, marketing and communications expertise.
Jim Weiss, Chairman and Founder of Real Chemistry, is a healthcare, biopharma and medical tech visionary, entrepreneur, business leader, investor, citizen advocate and digital health pioneer. Over the past 20 years, he evolved Real Chemistry from a one-person consultancy to a global health innovation company that uses real-world data, proprietary technologies and analytical insights to solve the healthcare industry’s most significant challenges.
As Chairman, Jim actively serves as a mentor and strategic advisor to Real Chemistry’s people and clients, including opening up new pathways for growth through M&A, partnership and expanded capabilities. In addition, he serves as an Executive Advisor to New Mountain Capital, Real Chemistry’s investment partner. In this role, he focuses on identifying and integrating opportunities at the intersection of technology and life sciences.
Jim built Real Chemistry through a #MakeItHappen work ethic, deep values and a relentless pursuit of innovation. He started his corporate career at biotechnology bellwether Genentech during its formative years where he learned to follow the data to get to the right outcome. Jim is a pioneer in the application of analytics, data and precision targeting to the biopharma and healthcare business. He is an action-oriented driver to advance diversity, inclusion and health equity to make the world a healthier place for all.
Jim and his wife Audra founded the Weiss Center for Social Commerce at his alma mater, Syracuse University’s S.I. Newhouse School of Public Communications. Jim and Real Chemistry also sponsor the Real Chemistry Emerging Insights Lab, an innovative learning experience focused on data, technology and audience engagement.
He is often recognized as one of the most influential people in the healthcare industry. Recent accolades include being named Agency Entrepreneur of the Year (2021), a Top 50 Health Influencer (2016, 2017, 2018, 2019, 2020) and Innovator of the Year (2020). He was inducted into the Newhouse School’s 50 Forward as one of its most accomplished graduates of the last 50 years.
Jim is a Board member and investor in Indapta Therapeutics and a business advisor of IMIDomics. He is also a Board member and contributor to several nonprofits, including the LAGRANT Foundation, the Cancer Research Institute, the Commons Project and the Healthcare Businesswomen’s Association.
Jim resides with his wife and two children in the San Francisco Bay Area.
Kym White is a New York-based Chief Communications Officer with deep expertise in the healthcare industry.
She has spent the last two years within Alphabet, Google’s parent company, serving as the head of communications for both Verily and Isomorphic Labs, two of Alphabet’s healthcare “bets” focused on precision health and the application of AI to drug design.
Kym has held a number of corporate communications leadership roles at companies that span the healthcare sector. Before Alphabet, and through the COVID-19 pandemic, she was Senior Vice President and Chief Communications Officer of CVS Health, the Fortune #4 diversified health solutions company that includes CVS Pharmacy, CVS Caremark and Aetna. Prior to joining CVS Health, she was Senior Vice President and Chief Communications Officer of Vertex Pharmaceuticals, where she had a deep focus on drugs for rare diseases and access issues. Earlier in her career, she led corporate communications for Baxter International, a diversified healthcare products company.
An agency veteran, Kym was the Global Sector Chair for Health at Edelman, the world’s largest public relations firm, and held the same role at Ogilvy earlier in her career. She has been named a leading healthcare influencer by PR Week and Medical Marketing & Media many times over the years (2016, 2017 and 2020) and was a Cannes Health Lions Pharma juror in 2017.
She is a board member of the Multiple Myeloma Research Foundation (MMRF), a non-profit dedicated to accelerating a cure for multiple myeloma and to advancing cancer research, and Public Policy Holding Company (LON: PPHC), a group of bipartisan, premier advisory firms specializing in government affairs that was recently listed on the AIM market of the London Stock Exchange.
She is a graduate of Northwestern University, with a B.S. in communications and political science.
Crystal Mulienburg has more than 20 years of experience in corporate communications, brand PR, marketing and operations for global Fortune 500 and start-up companies.
Most recently, Crystal served as Chief Marketing Officer for Evolus (EOLS) where she led the U.S. re-launch of Jeuveau, a disruptor brand to Botox Cosmetic. Prior to her tenure at Evolus, Crystal spent more than a decade at Allergan (now AbbVie) in various marketing and communications leadership positions in the U.S. and internationally.
Crystal is a regular speaker on topics including corporate reputation, product launches, DE&I and women’s leadership. She’s the Orange County Healthcare Business Association (HBA) Mentor Chair and a CHIEF member.
Crystal earned a B.S. degree in biology from California Polytechnic State University, San Luis Obispo.
As an Account Director, you will simultaneously function as the senior communications subject matter expert, a key client relationship manager and strategic counselor, overseeing the integration of communications and social media deliverables within broader Waterhouse engagements.
As an Account Manager at Waterhouse, you will work hand in hand with our account and project leads to strategize and execute a variety of creative, marketing, digital and communications projects.
As a project manager, you will oversee the successful planning, execution, and delivery of projects for large and small life science clients.