Three questions for life science communicators to consider during the summer slowdown

In the annual lifecycle of corporate communications, July and August can be a bit of a dead zone. Medical and investor conferences slow to a trickle and overlapping executive vacations can make it hard to push priorities forward. Yet with 1H fresh in the rearview mirror, and (perhaps?) a bit more headspace, at Waterhouse we actually see the “summer slowdown” as an opportunity to get ahead.

See below for our key recommendations on how to use your company’s summer slowdown to refresh, refocus and reprioritize.

And don’t forget – Waterhouse is here to help! Reach out if you’d like to discuss making the most of your brand and communication efforts in 2H 2024.

1) How can you strengthen your corporate narrative?

Think about recent stakeholder conversations and identify areas where you regularly have to address knowledge or perception gaps. Use your findings to sharpen your corporate message and pitch.

2) How are your communications channels performing?

Compile 1H analytics across active channels to identify opportunities to build awareness and drive engagement with priority audiences. Key takeaways can inform both 2H strategy and 2025 program priorities.

3) How can Corporate Communications support recruitment and retention in 2H?

Schedule a strategy session with your HR counterpart(s) to understand the 2H hiring plan and review any fresh exit interview or employee survey insights. Create a work plan to address learnings for both recruitment and internal communications.