Building a brand with sights on solving pandemic-size problems.
Our challenge and opportunity
Waterhouse was engaged in developing the company’s brand and narrative in advance of the company’s emergence from stealth mode, accounting for its fast track to IPO.
Visual identity and visual system expansion
Corporate website
Medical illustration
Social media assets
IPO support
Corporate and employer brand positioning signaled Pardes’ bold ambitions to modernize medicines and the access model because pandemic-sized problems can’t wait. Our purposeful ALIGN process fused strategy and creative execution, guiding the development of insights-driven, right-size initiatives.
A visual system expansion created a robust design universe around the previously created Pardes logo.
Custom scientific illustrations highlighted key elements of Pardes’ scientific story.
The redesigned corporate website targeted investors, partners and prospective talent, weaving in the refreshed brand narrative to create an immersive experience.
Social media support helped Pardes Biosciences celebrate their IPO.
