A new brand and visual identity system centered on “Super-X,” the hero of the Exelixis story.
A refreshed brand imagery library conveyed the employee experience and scientific narrative across channels.
A national campaign emphasized Exelixis as an oncology innovator. Paid media targeted corporate stakeholders at key conferences.
We partnered with Exelixis’ HR team to raise awareness of diversity, equity and inclusion activities at Exelixis, including building community through employee resource groups.
The new branding and campaign culminated with a refreshed website that used a dynamic and flexible content strategy to drive engagement.