Creating a magnetic corporate and employer brand for an emerging vaccine player.

Our challenge and opportunity

Vaxcyte engaged Waterhouse as its agency of record as it prepared to file its first IND. With its lead investigational vaccine candidate poised to go head-to-head with some of big pharma’s most entrenched vaccines, Vaxcyte knew it needed a standout brand that would build credibility with industry, investors, partners and talent.

Waterhouse deployed our ALIGN methodology leveraging stakeholder and market insights to build, in parallel path, compelling corporate and employer brands that emphasized, to these key audiences, Vaxcyte’s unique market opportunity.
What we did
Research, brand strategy and positioning

Recruitment and HR communications strategy

Core values and behaviors development and activation

Visual identity and brand system

Advertising and collateral

Corporate website

Corporate intranet

Social media campaign

Rewards and recognition strategy

Environmental graphics

Motion graphics and video

Brand imagery library

Vaxcyte’s corporate brand focused on its superior technology platform and its role in “Protecting Humankind” from the consequences of bacterial infectious diseases. The new brand identity and system were purpose-built to convey the company’s unique combination of boldness 
and humanity.

Vaxcyte Logo
Vaxcyte Brand Manual
Vaxcyte Environmental Graphics

Four new corporate values were inspired by conversations with nearly 40 stakeholders in our inputs-gathering process.

Vaxcyte’s new corporate website brought together all the new brand’s core elements while integrating investor functionality and the company’s applicant tracking system.

Vaxcyte Website
Vaxcyte Website

A targeted recruitment campaign helped raise awareness of Vaxcyte as an employer and the company’s open roles.

Vaxcyte Billboard
Vaxcyte Email

We actively pulsed culture content, employee stories and milestone communications on LinkedIn and ensured the company was engaged with activity on Glassdoor.

Vaxcyte LinkedIn Campaign

Corporate video brought to life Vaxcyte’s value proposition and cultural difference

Vaxcyte’s first intranet platform was launched as a digital hub for employees to learn and connect.

Vaxcyte Galaxy Intranet Logo
Vaxcyte Galaxy Intranet
Your work with Vaxcyte is as close to perfection as I can imagine. Absolutely first rate…The Board reviewed your work today and was very impressed. Again, thank you for capturing the Vaxcyte spirit. A job extraordinary well done.”
Paul Sauer
Senior Vice President, Development and Manufacturing, Vaxcyte