Creating a magnetic corporate and employer brand for an emerging vaccine player.
Our challenge and opportunity
Waterhouse deployed our ALIGN methodology leveraging stakeholder and market insights to build, in parallel path, compelling corporate and employer brands that emphasized, to these key audiences, Vaxcyte’s unique market opportunity.
Recruitment and HR communications strategy
Core values and behaviors development and activation
Visual identity and brand system
Advertising and collateral
Corporate website
Corporate intranet
Social media campaign
Rewards and recognition strategy
Environmental graphics
Motion graphics and video
Brand imagery library
Vaxcyte’s corporate brand focused on its superior technology platform and its role in “Protecting Humankind” from the consequences of bacterial infectious diseases. The new brand identity and system were purpose-built to convey the company’s unique combination of boldness and humanity.
Four new corporate values were inspired by conversations with nearly 40 stakeholders in our inputs-gathering process.
Vaxcyte’s new corporate website brought together all the new brand’s core elements while integrating investor functionality and the company’s applicant tracking system.
A targeted recruitment campaign helped raise awareness of Vaxcyte as an employer and the company’s open roles.
We actively pulsed culture content, employee stories, and milestone communications on LinkedIn and ensured the company was engaged with activity on Glassdoor.
Vaxcyte’s first intranet platform was launched as a digital hub for employees to learn and connect.
