Vaxcyte’s corporate brand focused on its superior technology platform and its role in “Protecting Humankind” from the consequences of bacterial infectious diseases. The new brand identity and system were purpose-built to convey the company’s unique combination of boldness and humanity.
Four new corporate values were inspired by conversations with nearly 40 stakeholders in our inputs-gathering process.
Vaxcyte’s new corporate website brought together all the new brand’s core elements while integrating investor functionality and the company’s applicant tracking system.
A targeted recruitment campaign helped raise awareness of Vaxcyte as an employer and the company’s open roles.
We actively pulsed culture content, employee stories, and milestone communications on LinkedIn and ensured the company was engaged with activity on Glassdoor.
Vaxcyte’s first intranet platform was launched as a digital hub for employees to learn and connect.