Elevating a respected biotech venture capital firm for its next stage of growth.
Our challenge and opportunity
Using Waterhouse’s ALIGN Methodology™, we crafted a brand narrative and visual system refresh that showcased their next-generation team and distinct edge-to-edge investment model and ecosystem strategy, culminating in the launch of a new website.
Brand strategy, positioning and messaging
Visual identity development, brand and business system
Corporate website
Brand imagery library with new employee photography
Investor deck and collateral design
Social media content strategy and management
TCG’s new brand strategy was built around a revitalized narrative that conveys the essence and identity of the firm.
Their new mission statement: Cultivating new frontiers of science into successful ventures and unprecedented therapeutic breakthroughs.
TCG’s new logo modernized the legacy mark’s emphasis on the columns of its strategy through fresh type, color and design.
The new visual identity system extended to key business and promotional assets.
New employee photography showed TCG’s team at work, and stock photography highlighted scientific impact.
The LinkedIn social card system templatized sharing firm and portfolio announcements, which Waterhouse continues to support.
Redesigned investor decks supported firm fundraising and fund performance updates.
The new website launch presents the TCG ecosystem strategy through graphics, stakeholder testimonials and portfolio news.
